For a business, the presence or absence thereof of customers has a major effect on its growth and profitability. That is why the slogan “customer is king” is often used to describe how businesses should interact with their client base. No business wants to go under because of the fact that their monthly expenses was far higher than the income being brought in.
So, as a Lincolnshire wedding photographer, how can you ensure that your revenue keeps growing? One method is by drawing in new customers. Weddings for some couples is a once in a lifetime thing but this does not mean by word of mouth, the couples won’t talk about our services with other friends. With the help of ads, you can also supplement the word of mouth and garner more exposure in your area.
The first step in using ads is utilizing the tool of a personal website. It is important that as a professional wedding photographer, you get yourself a website especially if photographers within the Lincolnshire area are being searched for. The following are other reasons why having a website is important:
It showcases your work
Do you expect potential customers to make the journey to your studio or set an appointment with you before they can see your work? Nobody has time for that nowadays especially if the appointment ends up being a disappointing showing of lackluster work. As a photographer also, you do not want to waste your time with clients who at the end of the day may not hire you.
So, the convenience of a website is actually a win-win scenario for the parties involved. The customer goes to your website directly to check out works you have done. If they like what they see, they contact you directly for further discussions on how they can hire you. The website also allows you to continually update your portfolio to showcase more recent works.
It makes you visible
When talking about visibility, we mean both on the web and in your local area. Imagine if customers go on the web to perform a search for a Lincolnshire wedding photographer but you lack a website to show your work or contact information, who do you think will be the losing party? You of course.
Not only do you miss the chance to make a new connection, the revenue you could have generated for your business is also lost. With SEO techniques, your site can easily rank high on Google’s search listings when individuals are looking for wedding photography services in your area and this can mean an increase in business.
Helps interact with customers
Most customers need a platform by which they can interact with their service providers but unfortunately not al service providers are on the bandwagon of having a website. This is where you can differentiate yourself from the rest by having a” Contact Us” page on the Lincolnshire wedding photographer website. An example can be seen on http://www.symplyphotography.co.uk. It can contains your mail, phone number and address thereby making for a good customer service experience for the customer and communication easier for the parties involved.